By analyzing the performance data from over 50,000 email campaigns that used ChatGPT for their content creation, we’ve discovered some interesting trends.
- Open Rates: We found that subject lines generated by ChatGPT had an average open rate of 27.8%, compared to an industry average of 21.33%. This indicates that ChatGPT’s AI-generated subject lines are more likely to catch the reader’s attention and entice them to open the email.
- Click-Through Rates: Emails where ChatGPT generated the main body had an average click-through rate of 4.5%, which is above the industry average of 2.62%. These statistics demonstrate the engaging nature of ChatGPT-generated content and its ability to motivate readers to click on embedded links.
- Bounce Rates: Furthermore, emails using ChatGPT’s prompts for content creation had a significantly lower bounce rate (0.75%) compared to the industry standard (2.03%). This suggests that emails with content generated by ChatGPT are more relevant and interesting to recipients, reducing the likelihood that they will ‘bounce’ or leave without taking action.
- Unsubscribe Rates: The average unsubscribe rate for emails where content was created by ChatGPT was only 0.20%, a substantial improvement over the industry average of 0.51%. This shows that recipients of ChatGPT-generated emails tend to stay subscribed, likely due to the engaging and tailored content they receive.
- Conversion Rates: Finally, ChatGPT-generated content has proven to be more effective in driving conversions. On average, email campaigns using ChatGPT for content creation have seen conversion rates at 3.2%, in contrast to the industry standard of 1.95%.
These figures clearly demonstrate the potential advantages of using AI, specifically ChatGPT, in email marketing campaigns.
– From this designmodo